We spotted Sarah's work at New Designers 2018 mainly for her use of colour and composition within her work. Sarah was exhibiting with her fellow classmates from Heriot-Watt University, at stand T38. We asked her a few questions about her time at New Designers.
Why is New Designers an important show to be involved in?
It is a fantastic platform to showcase your work as well as meeting so many new people including students, industry and the general public – you never know who you are going to meet. It is also a great experience to learn how to talk about your work and provided me with great confidence within myself and my work. It is truly inspiring.
How did New Designers benefit you?
ND benefited me by meeting so many new people. I was talent spotted by Sainsbury’s home and had an interview for a 1 year placement. I was runner up for the Johnson’s Tiles Award. Approached by Debenhams for a job opportunity. Collected business cards from trend bible, stylists and bloggers who are able to promote you and are great contacts from the future.
Any other general comments about New Designers:
Even if you don’t win an award at ND it is a very inspiring experience and making contacts at this exhibition could be very useful for the future within your textile career.
July's Designer of the Month:
Sarah has recently graduated with a first class honours degree in printed textile design from Heriot – Watt University based in the Scottish Borders. Working within the textile design sector has always been a dream for Sarah and she is very passionate about the subject. Screen printing in particular, she enjoys how the multiple layers of colour and texture turn into beautiful artwork with a handcrafted look. She feels you can't create the organic screen-printed look through digital print. Every fabric is individual and this is an aspect she finds very interesting. During Sarah's final year project she explored perception and how screen printed designs could be applied to a fashion or interior context.
Throughout Sarah's final year project, she has investigated the idea of what perception is and how each individual understands and interprets art. With the use of photographic images, mark making, textural and abstracted images combined with innovative use of scale and repeat, she has created unique, creative compositions and textures.
The 3D element of interiors come into play with a different perspective of scale, repeat and colour, making the interior not only a home for an individual but a home for art. Whilst the focus of the collection is for the interior market it also takes an influence from a previous fashion-based project to show the diversity of the topic and its potential for different design applications. This in itself questions the idea of perception as it plays with the mind adapting the imagery in different contexts and provides a new challenge to further develop previous fashion styled designs into a soft furnishings environment.
The intention of Sarah's designs is to evoke a feeling or mood, reminding the viewer of a particular memory, perhaps a confused snapshot in time or just taken at face value as an image of an artwork or a repeat design. The design should speak to all from artists, creatives and critics to people who don’t appreciate art and design in quite the same way. The collection of understanding perception is influenced by taking what is normally perceived as plain or ordinary into something truly beautiful.
Sarah's favourite textile technique:
Screen printing, repeat lengths, large scale prints, digital printing.
Paul Smith and Oliver Bonas are brands that I love and feel very inspired by. Laura Slater for the handcrafted and screen printed designs and how she uses her design in alternate contexts. Orla Kiely for her use of colour, scale and retro feel – she has inspired me from a very young age and influenced my career into textile design.
To work for an international brand and work up to being senior designer or director of the design sector of the company for either fashion or interiors (still exploring these options) and perhaps go down the avenue of starting my own brand once I have established contacts.
You can view more of Sarah's work on her social medias:
New Designers 2018 Edition