We spotted Emma's work at New Designers 2017 mainly for her use of colour and creativity within her work. Emma was exhibiting with her fellow classmates from Nottingham Trent University, at stand T1. We asked her a few questions about her time at New Designers.
Why is New Designers an important show to be involved in?
New Designers is fantastic exposure for your graduate work in the heart of London, helping to build contacts with industry and show your work to a wide audience.
How did New Designers benefit you?
Showing my design skills at New Designers helped to meet people in the industry and gain contacts with various design companies.
Any other general comments about New Designers:
Having the opportunity to show your portfolio of work to people within the industry including Sainsbury’s Home and Hallmark was a useful way to gain feedback on your work.
July's Designer of the Month:
Emma's final project is a collection of fashion fabrics incorporating bold accents of tropical vibrancies with manipulated embellishments to capture the unpredictable effects of nature in the Amazon rainforest. Designed for Spring Summer 2018, these innovative printed and embroidered fabrics explore the hidden depths and layers of this unique environment. The aim was to create a collection of textile designs for a daywear women’s collection with an eccentric colour palette and multimedia approach, captured in the multidisciplinary approach of processes and materials.
Inspiration was taken from tropical palm houses to engage with the layers and depths of the Amazon Rainforest. The overlapping of large scale leaves with an abundance of brightly coloured florals were the main focus of my inspiration as well as the exotic explosion of three dimensional flowers and pattern within pattern.
Embroidery is demonstrated through a multimedia approach, mixing multihead embroidery with hand embroidery, beading, silicone, print processes and laser cutting. An eclectic mix of these varied approaches creates a profusion of tropical embroidery. Multihead embroidery has been digitally designed and stitched out. Laser cutting was used for backgrounds, adding more detail to the base fabric, as well as cutting out different shapes from my drawings to mix into the finished jacket.
Emma's favourite textile technique:
I enjoy mixing a variety of different techniques within print and embroidery to create an eclectic design. I love the colour and hand drawn element of digital printing as well as digital embroidery by using Wilcom and adding hand beading.
Anya Hindmarch, Delpozo and Miu Miu.
A job that allows me to continue my creativity and passion for textile design.
You can view more of Emmas work on her social medias:
New Designers 2017 Edition